Definition: Insurance 365 is a term used in insurance industry to refer to any type of insurance that can be purchased by customers who are insured under a specific plan. This includes policies specifically designed for life, health, property, and casualty risks. The idea behind the use of this term is that it can help reduce the overall cost of insurance by making insurance plans more affordable for those with lower incomes or risk profiles. Insurance 365 provides coverage that is tailored to meet the specific needs of individuals who are at higher risk of experiencing financial loss due to unforeseen events. The term "insurance 365" was coined in the mid-20th century by insurance company William F. Burns and his son, Robert H. Burns, who wanted to create a brand that would be more accessible and affordable for customers. They sought out a name that reflected their commitment to providing life-saving protection against financial loss. The term "insurance 365" has gained popularity in recent years as insurance companies have started offering this type of coverage. This means that customers can purchase insurance plans that provide coverage for various types of risks, including personal and property damage, medical expenses, and other unforeseen events. The goal is to help people achieve financial stability and security by providing them with the necessary protection against financial loss. Overall, the term "insurance 365" is a marketing strategy used in the insurance industry to attract customers who are willing to pay for more affordable coverage than they would otherwise be able to afford under traditional policies.